Winter tourism is a significant economic factor and an important employer in the program area. Although, there is an urgent need for the diversification of winter tourism products. Evidence-based health tourism offers a variety of strategic development opportunities. The project WinHealth aims at valorizing the health tourism potential in terms of Alpine natural & cultural resources. In a cross-border cooperation, innovative economic value chains & business models will be developed, which shall not replace snow-related offers, but complement them. A broad-based cross-border qualification & know-how transfer initiative stimulates SME- & destination-driven innovation in terms of health tourism and strengthens their knowledge base. In this way, health tourism is positioned as strategic development factor for the diversification of Alpine winter tourism offers in the program area.
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