In addition to the technical and financial challenges which arise when developing new services and products, firms are always faced with the central question as to the potential market success of the idea. Important information relating to the market potential of a product or service idea should always be gathered systematically beforehand as part of market research.
Firms can be given advice and support in the area of market analysis and market research. The market research must be aimed at the market launch of new products or services. Surveys, analyses and research of a general nature or for purely strategic and organisational purposes or for the market positioning of an already existing product are not permitted.
This service might qualify for financial support. We will gladly provide you with further information on the specific funding guidelines and requirements and advise you accordingly.