IDM Südtirol - Alto Adige

Consortia & Product Festivals

Consortia

Speck Alto Adige Consortium

The Speck Alto Adige Consortium was founded as a protective association in 1992 by 17 producers and was initially under the administration of the Bolzano Chamber of Commerce. In 2003, the Italian Ministry of Agricultural and Forestry Policies officially recognised the association as a protective consortium.

The responsibilities of the Speck Alto Adige Consortium include defining quality standards, protecting the brand and implementing promotional activities, all of which are governed by the directives of the EU, the Italian government and the Autonomous Province of Bolzano. The consortium’s primary objective is to ensure the quality of Speck Alto Adige PGI and to continuously boost the level of consumer trust in the product.

To achieve these goals, the Speck Alto Adige Consortium works closely with a range of local and national institutions, including the Autonomous Province of Bolzano, the Italian Ministry of Agricultural, Food and Forestry Policies, the independent auditing body Istituto Nord Est Qualità (INEQ) and IDM.

www.speck.it

Consortium of Alto Adige Wine

The Consortium of Alto Adige Wine was founded in 2007 as a joint platform for the South Tyrolean wine industry. It has been officially recognised as a protective consortium, which means it has institutional status and is entitled to interact directly with the Chamber of Commerce, the provincial government and the Italian government. It can therefore represent the needs of the South Tyrolean wine industry at both a regional and national level.

The consortium is responsible for protecting the designations of origin of South Tyrolean wines, undertakes lobbying activities, provides legal advice on matters relating to winegrowing and maintains various wine registers.

It also plans and organises joint advertising campaigns for South Tyrolean wines.

www.altoadigewines.com

Consortium South Tyrolean Apple

The Consortium South Tyrolean Apple was founded in 2000 as an umbrella association for all organisations involved in marketing apples in South Tyrol. Its main activities are representing the interests of its members and acting as a protective consortium for the protected geographical indication “South Tyrolean Apple”, which was officially certified by the EU in 2005.

www.southtyroleanapple.com

Alpine Dairy Association

The Alpine Dairy Association (Sennereiverband Südtirol) dates back to 1941. Its foundation marked the start of structural developments in the South Tyrolean dairy industry, which made quality the key factor of success. The Alpine Dairy Association strengthens the South Tyrolean dairy industry. It works to ensure that South Tyrolean milk is of outstanding quality, is produced responsibly and is enjoyed by consumers. The association strives to keep consolidating and boosting the positive image of South Tyrolean dairy products. Every year, its quality control department inspects 16,000 products.

www.altoadigelatte.com

Specialist commissions

Each individual product awarded the South Tyrolean seal of quality has its own dedicated specialist commission established by the provincial government. The commissions mainly comprise producers or representatives belonging to the producer associations or interest groups.

The individual specialist commissions are responsible for creating and developing the specifications defining the quality and designation of origin criteria. They also work with IDM on behalf of the provincial government to plan the annual marketing programmes.

www.qualitysuedtirol.com

Product festivals

For many years, product festivals held in South Tyrol have been an integral part of the marketing campaigns put in place for the region’s quality products. They offer all-round experiences to a wide audience and bring to life South Tyrol’s cultural heritage and festival customs as well as the history and tradition of its quality products. Product festivals provide visitors with infotainment and the chance to taste products, shop and indulge in delicious culinary delights. For producers, meanwhile, they present an opportunity to talk to customers in person.

Product festivals are an important part of IDM’s annual programme. They are either organised independently by IDM or supported by IDM on behalf of the provincial government. They aim to boost South Tyrol’s position as a region of culinary delights, create an important multiplier effect and are certified as sustainable “Green Events”.

Product festivals for South Tyrolean speck, apples and wine

Speck Festival
The South Tyrolean Speck Festival has been running for 15 years and is traditionally held on the first weekend in October against the backdrop of the Odle peaks in Santa Maddalena in Funes. Its numerous attractions include the Speck Festival raffle, the speck cinema, a farmers’ market, traditional country handicrafts, speck tasting and culinary specialities. The highlight of the event is the crowning of the new Speck Queen. Visitors can also take part in a cooking workshop where they learn to make speck dumplings. What’s more, in the speck cinema, they can put on virtual reality glasses to immerse themselves in a virtual experience of the world of speck. LINK

Wine Summit
The two-day, international Wine Summit takes place every other September.

The “anteprima” showcases new wines being launched on the market for the first time and brings together retailers, restaurant industry representatives and the international press. Trade visitors and wine lovers have the exclusive chance to sample wines not yet available to purchase and to talk with producers.

The Wine Summit also features a specialist accompanying programme comprising tasting sessions and seminars. LINK

Top of Südtirol Wein/Vini Alto Adige
Every November, the Consortium of Alto Adige Wine organises an exclusive wine tasting event for trade visitors and wine lovers, during which it presents the South Tyrolean wines awarded top marks from Italy’s most prestigious wine guides – Gambero Rosso, Veronelli, Bibenda, Vinibuoni, Slow Wine, Vitae and Guida Essenziale ai Vini d’Italia by Doctor Wine. LINK

Product festivals for products bearing the South Tyrolean seal of quality

South Tyrolean Milk Festival
The Fane Alm alpine village in Valles hosts the South Tyrolean Milk Festival every other August. Over the two-day event, visitors can enjoy a varied programme which includes a milk trail, demonstrations of cheese and butter production, music, dance and the chance to sample some delicious cuisine. LINK

South Tyrolean Bread and Strudel Market
For 15 years, the South Tyrolean Bread and Strudel Market has been held in Bressanone’s cathedral square at the same time as the Speck Festival in Funes. At the event, South Tyrolean bakers and pastry chefs present a wide range of traditional speciality breads awarded the South Tyrolean seal of quality. The programme includes a children’s bakery, a bread workshop offering bread baking courses, the historical trail “Turning Grain into Bread”, a harvest festival including a blessing of bread, music and traditional culinary delights. LINK

Alto Adige Day of Herbs
At the Alto Adige Day of Herbs, which is held in the Kurhaus event venue in Merano every other October, herb growers and experts present a wide selection of herbs and spices and provide insights into how they are used in cooking, cosmetics and medicine. Visitors can discover the diverse world of herbs and herbal infusions, learn about their healing properties and browse a wide range of products. Culinary specialities are also on offer to sample throughout the event. LINK

Grappa Distillery Open Day
During the national Grappa Distillery Open Day (“Grapperie aperte”) held every October, producers of grappa awarded the South Tyrolean seal of quality open their doors to the public. A programme of distillery tours, tastings of various grappa varieties and culinary specialities awaits visitors. LINK

Brewery Open Day
The Brewery Open Day takes place every May. During the event, South Tyrolean breweries bring the art of brewing alive with tastings, guided tours, culinary specialities and live music. LINK