IDM Südtirol - Alto Adige

Public Relations

The aim of the PR work is to encourage journalists, bloggers and influencers to write positive reports about South Tyrol and its quality products and to establish the region as a tourist destination, a desirable place to live and a successful economic area in the eyes of the media. To achieve this aim, IDM makes its PR work coherent by ensuring that South Tyrol’s quality products are better integrated into PR work performed for the region in Germany, Austria, Italy and Switzerland.