IDM Südtirol - Alto Adige

Tourism Marketing

IDM South Tyrol actively promotes South Tyrol as a tourist destination in eleven European markets by means of both targeted promotional campaigns and public relations and co-marketing activities. IDM also defines strategies and measures aimed at continuously strengthening the destination. With data analysis, market research and new digital strategies, IDM is looking to the future of tourism and guiding South Tyrol towards the latest trends.

Supported by its umbrella brand, South Tyrol has constantly diversified over the years and has acquired an increasingly strong identity, transforming itself from a simple destination on a map to a tourist destination capable of providing unique experiences and emotions.