IDM Südtirol - Alto Adige

Co-marketing

As part of its co-marketing activities, South Tyrol works with attractive brands every year. These brand partnerships strengthen the value of each brand, enabling IDM to run communication campaigns with wide-ranging coverage. IDM only partners with brands which are a good fit for South Tyrol. These initiatives create high-quality content which both partners can publish on their own channels and which is highly attractive to the same target group.

An example is the co-marketing campaign launched by Mercedes-Benz and South Tyrol.