IDM Südtirol - Alto Adige

MICE South Tyrol

Under the slogan “Meet Südtirol”, IDM has been presenting South Tyrol as a MICE region since 2019 in the core markets of Germany, Austria, Switzerland and Italy as well as in various other international markets. MICE stands for meetings, incentives (trips organised by companies to reward staff), conventions and exhibitions and therefore covers the lucrative market of business tourism and conferences. The incentive sector has the greatest potential.

In addition to the hotel and restaurant industry, related sectors like event organisers, event venues, historic buildings with conference facilities, catering firms and transport companies profit from the niche MICE market. MICE can boost tourism in South Tyrol during the off-peak season and helps attract new groups of visitors, including companies, organisations, agencies and associations which organise conferences or trips for their staff.

More informations for MICE professionals on www.suedtirol.info/mice.