IDM Südtirol - Alto Adige

Partnerships with publishing houses

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As part of its tourism marketing activities, IDM works with publishing houses by inserting editorial supplements into newspapers and magazines in Germany, Italy, Austria and Switzerland. These supplements about South Tyrol centre on the six holiday themes together with South Tyrol’s areas of strength, which include sustainability, cultural aspects of everyday life and architecture. Authors and journalists from the publishing houses conduct research on the ground and report on the diversity of South Tyrol. Accommodation providers, leisure operators and product suppliers can advertise their bookable offers alongside fitting content about South Tyrol.