IDM Südtirol - Alto Adige

Holiday Themes

Holiday makers often prioritise areas and places when choosing their holiday destinations. Others, however, are first and foremost guided by “themes” for their trips and only then select appropriate holiday destinations. For South Tyrol, six such “themes” – holiday themes– have been established after market research and various studies:

Relaxation & Well-being
Food & Drink
Cities & Culture
Skiing & Winter Sports
Cycling & Bike Tours
Hiking & Mountaineering

In the next few years, these holiday themes will play an important role both for developing new products and for communication and they will also impact the new destination management entities to be put into operation from January 1st 2018.