The presence of South Tyrol in the digital channels is designed to increase awareness of the Province with the visitors and make it a desirable place for a holiday. A clear positioning of the destination is decisive for this to succeed.
The attractions of the brand must be properly targeted in the various channels so that they will have a personal appeal to the respective users in the markets. The aim is to build up a long-term relationship with the potential guest. There are also financial benefits through additional reservations of accommodation and guests availing themselves of special offers.
South Tyrol should become one of the top 10 destinations in the digital channels.