IDM Südtirol - Alto Adige

Core markets


IDM runs image and themed campaigns and cooperates with renowned publishing houses in the core markets of Germany, Italy, Switzerland and Austria.

The themed campaigns are structured in such a way that partners like tourism offices and ski resorts are involved or have the chance to buy into the campaign. It should, however, be noted that the initiatives are not sales campaigns for tourism products.

The six holiday themes are divided into additional sub-themes for the campaigns in the core markets:

Hiking & mountaineering
Hiking in the Dolomites UNESCO World Heritage Site
Hiking in cultural landscapes and easy walking routes
Family hiking
Alpine paths and hut-to-hut hikes
Mountaineering and climbing

Cycling tours & cycling
Mountain biking
Road cycling
Cycling tours

Relaxation & well-being
Well-being in Mediterranean regions
Taking time out in South Tyrol (South Tyrol Balance)

Food & wine
Wine and culinary delights
Törggelen tradition

Towns, cities & culture
Towns and cities
South Tyrolean culture and way of life

Skiing & winter
Skiing in the Dolomites
Family skiing
Cross-country skiing
Winter and nature (snowshoeing, winter hiking, sledging, ski tours)
Skiing for beginners and skiers looking to refresh their skills
Skiing for advanced skiers
Skiing and culinary delights

The topic of “culinary delights” plays an important role in all the themes and is what sets South Tyrol apart from other Alpine destinations.