IDM Südtirol - Alto Adige

Partnerships with publishing houses


As part of its tourism marketing activities, IDM works with publishing houses by inserting editorial supplements into newspapers and magazines in Germany, Italy, Austria and Switzerland. These supplements about South Tyrol centre on the six holiday themes together with South Tyrol’s areas of strength, which include sustainability, cultural aspects of everyday life and architecture. Authors and journalists from the publishing houses conduct research on the ground and report on the diversity of South Tyrol. Accommodation providers, leisure operators and product suppliers can advertise their bookable offers alongside fitting content about South Tyrol.

The agency OP Werbung handles the advertising sales, through which advertisements in South Tyrol supplements of the following newspapers and magazines can be booked:

Die Presse (A)
Publication date: 15.02.2020

Cicero, Monopol und DIE ZEIT (D)
Publication date: 27.02.2020

Sonntagszeitung (CH)
Publication date: 08.03.2020

Men’s Health (I)
Publication date: Ende März 2020

Bergwelten (DACH)
Publication date: 22.05.2020

Falstaff (DACH)
Publication date: AT 03.07.2020, DE 08.07.2020, CH 10.07.2020

Focus (I)
Publication date: 14.08.2020

Stern (D)
Publication date: 27.08.2020

Kontakt für den Anzeigenverkauf:
OP Werbung
Reinhard Pichler
T +39 0471 972 222