IDM Südtirol - Alto Adige

Public Relations

With the support of PR agencies in the respective target markets, IDM Südtirol promotes South Tyrol as a holiday destination in the media through the publication of carefully chosen content about topics relevant to the market. The aim is to ensure that South Tyrol and its products are reported on positively and that this content reaches the target groups. Experts at IDM work closely with partner organisations and service providers to offer excellent working conditions to media representatives, bloggers and influencers. Depending on the topic, tailored content is produced for both media outlets dedicated to tourism and other media channels. The objective is to make South Tyrol stand out from other holiday destinations in the readers’ or followers’ minds and to convey the special South Tyrolean way of life.

PR campaigns

  • Press releases/news flashes
  • Visits to editorial offices/establishment of themes
  • Press trips
  • Press events in target markets
  • Ongoing PR activities
  • Content support for the partnerships with publishing houses
  • Creative email campaigns