IDM Südtirol - Alto Adige

South Tyrol's Online World

It is important for South Tyrol to have a digital presence wherever its target audiences are in the world. South Tyrol’s online presence ranges from websites with regular email newsletters to smartphone applications and selected social media channels. These activities are supplemented by market-specific and thematic landing pages for promotional campaigns.

Stories from South Tyrol storytelling platform

Content marketing has been at the forefront of IDM Südtirol’s marketing activities since 2014. The online platform Stories from South Tyro publishes tales about people from South Tyrol who each have a particular burning passion. The articles consist of editorial content of a high-quality, journalistic standard. By publishing reports, interviews, videos with an emotive documentary style and infographics, the South Tyrolean tourism industry is making a conscious effort to use Stories from South Tyrol to present itself as a brand. The content only indirectly mentions travel-related topics like hotels, ski resorts and hiking routes. Instead, the platform provides a collection of stories from the people of South Tyrol – stories which take readers to specific corners of the region, presenting particular ways of life, as well as stories which build bridges between tradition and design and nature and culture, ultimately asking what it means to lead a good life. The content on Stories from South Tyrol centres around topics which highlight South Tyrol’s strengths: “Food”, “Sustainability”, “Balance” and “Made in South Tyrol”. Universal in nature, these topics are just as important to readers in Milan, Berlin or London as they are to South Tyroleans. travel portal is the official website providing information about holidays, hotels and accommodation in South Tyrol. It is available in German, Italian, English, Dutch, French, Czech, Polish and Russian. An editorial team ensures that all travel-related topics, attractions, places and regions in South Tyrol are presented in full with the objective of inspiring and informing users. Above all, is the most comprehensive platform for accommodation in South Tyrol. Around 10,000 accommodation providers currently feature on the website, more than a third of which can be booked online – and this number is growing. The website was redesigned in 2019 and is now even more user-friendly. Visitors can find what they are looking for in fewer clicks and the site is more responsive on mobile devices.

Südtirol Mobile Guide smartphone app

The Südtirol Mobile Guide smartphone app is the ideal holiday planner and travel companion for holidaymakers in South Tyrol. Available in German, Italian and English, it gives users all the information they need about holidaying in South Tyrol, acting like a digital destination guide. By offering carefully chosen suggestions for activities and attractions, the app can be used as a source of inspiration for ideas on what to do. The guide also provides information on accommodation and the current weather in South Tyrol. The Südtirol Mobile Guide app currently includes the following five main functions: tips of the day, activities, shareable favourites, accommodation search and weather reports. The design and features available on the app are updated regularly.
Südtirol Guide (for Android on Google Play)
Südtirol Guide (for iOS on the App Store)