It’s all in the detail.

IDM develops image campaigns and targeted themes in both long-standing European markets and emerging markets.

By means of ongoing and, above all, well designed campaigns, IDM aims to raise the awareness and appeal of South Tyrol as a tourist destination, area of origin for quality agri-food products and a hub of industry and artisanship. These initiatives are designed to reinforce the image of South Tyrol amongst target groups as a “top-of-mind” Alpine destination. Constant monitoring of the campaign allows us to intervene and optimise during the development phase.  

2022 „This is your place“

Boosting low seasons

In 2022 we launched an all-new campaign to advertise the low seasons in South Tyrol. With the spring launch, we showed potential guests why they should come to South Tyrol in spring, and what experiences they can expect at this time of year.

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2021/22 Winter campaign

Try, try and try again

After the 2020/21 winter season which, due to the pandemic, failed to take off, IDM designed an extensive “restart” campaign for winter 2021-22, to return South Tyrol to its position as a top-of-mind tourism destination for holidaymakers in all target markets.

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2021 Brand campaign

For everyone’s benefit

The brand campaign was launched in autumn 2020 to reinforce the image of South Tyrol as an economic hub and to position the regional brand on the international scene. The campaign was run once again in 2021 and included all the most important sectors in the region.

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2021 Autumn campaign

Kickstarting the third season

The autumn campaign was conducted primarily through digital media channels in the nearest markets, and was designed to attract guests are already familiar with South Tyrol or those interested in booking a last-minute autumn holiday in the Alps.

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2021 #raysoflight

Yearning for normality

The post-lockdown campaign, which ended in June 2021, highlighted South Tyrol as a tourism destination filled with light and hope, where people can enjoy their regained freedom in unspoilt countryside.

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Mitarbeiter

Mitarbeiter filtern