One roof, myriad advantages.
The umbrella brand reinforces existing brands, concentrates strengths and fosters reciprocal image transfer.
As a tourist destination and as a land of origin for a wide variety of quality products, as well as a multi-specialized business and innovation location, South Tyrol stands for one thing above all: quality for life. This brand essence has a multi-layered meaning: On the one hand, we use it to communicate the high-quality living space in South Tyrol on a human level - for locals who live and work here as well as for guests who visit South Tyrol. On the other hand, we also use "quality for life" to refer to the high level of products and services in and from South Tyrol, which generate a great deal of trust among customers. So it's all about quality of life - and quality that can be experienced.
Other elements of South Tyrol's new positioning are three brand principles and three brand values each. The principles of sustainability, quality and innovation form the basis for the further development of brand use. The values committed, genuine and valuable, based on the unique character of the people of South Tyrol, describe the brand personality in a few carefully chosen words.
The umbrella brand enables South Tyrol to present itself with visual unity and generate a reciprocal image transfer with partner companies.
In brand communication, a unified, visually compact presentation reinforces the territory, the areas of expertise and the service providers as well as the brand itself. The main aim is to achieve a consolidated market presence, particularly in co-branding with individual regional brands and companies with a wide reach and high visibility. By using a trademark from the brand family, the respective partner can appear under the South Tyrol umbrella and achieve a reciprocal image transfer. This further maximizes the powerful brand presence of recent years and gives users freedom to create their own corporate identity.
