IDM South Tyrol plans and implements marketing strategies for the agri-food products of South Tyrol.
IDM provides support in marketing food products from South Tyrol which are labelled PDO (Protected Designation of Origin), PGI (Protected Geographical Indication), and Quality South Tyrol products. We work on behalf of the Autonomous Province of Bolzano, the apple, wine and speck consortia, the South Tyrol Dairy Association and the association of producers of products bearing the South Tyrol seal of quality.
The South Tyrol umbrella brand forms the framework for cooperation between tourism and agriculture. By using the various South Tyrol brand logos to market a range of products, we intensify recognition value and strengthen market presence; our aim is to consolidate and expand the image and awareness of quality products from South Tyrol, increase sales and promote internationalisation. No matter whether it’s B2B or B2C – the important thing is that our clients and guests know that only good things come from South Tyrol.
IDM support and work intensively with the speck, wine and apple consortia, the South Tyrol Dairy Federation and the various specialist commissions who deal with products bearing the Quality South Tyrol/Alto Adige logo. Together with our partners, we draw up and implement annual marketing programmes.
To find out moreSafeguarding the treasures of South Tyrol
IDM promotes a number of specific products – apples, wine, speck and milk – and all products bearing the Quality South Tyrol brand label.
From business to business
IDM conducts marketing campaigns for quality products from South Tyrol in the food retail sector.
The world within the product
IDM organises trade fairs, B2B and B2C events, and festivals themed around specific products.
The virtual showcase
IDM showcases products from South Tyrol on social channels and provides support to journalists, bloggers and influencers.
Versatility is our forte
IDM plans product-specific, cross-product and cross-sectoral projects and campaigns.
It’s from Europe
IDM provide consortia with support in presenting and implementing EU-funded campaigns.
All information on current prizewinning contests
