Across the world, health is increasingly viewed through a preventive lens. People want to stay healthy for longer, businesses are investing more in health-related offerings, and new scientific insights are continuously creating new opportunities. This global shift also presents significant development potential for South Tyrol.

With its natural resources, long-standing spa and wellness tradition, high-quality wellness infrastructure, and innovative companies, South Tyrol is ideally positioned to establish itself as an attractive location for preventive health. The aim is to connect existing expertise, create new value, and foster the long-term development of the sector.

IDM’s Role

IDM supports the development of the preventive health sector through a long-term strategic approach. Together with businesses, research institutions, associations, and public partners, we develop future scenarios, initiate collaborations, and create the conditions needed for innovation across the entire value chain.

We identify international trends, promote knowledge transfer, and support companies in developing new products, services, and business models. At the same time, we strengthen collaboration among the various stakeholders to help create a strong and dynamic ecosystem.

Alpine Health as an Opportunity for the Future

A key pillar of future development is the overarching theme of Alpine Health. It brings together South Tyrol’s unique strengths, including nature, physical activity, nutrition, and health expertise, into a distinctive profile with international potential.

Based on this vision, strategic development focuses on three areas:

• Alpine Functional Superfood: functional foods that provide added health benefits.
• Alpine Health Hospitality: health and preventive care offerings within the tourism sector.
• Alpine Health Services: innovative healthcare services and preventive health solutions.

Through strategic programmes, knowledge transfer, networking initiatives, and pilot projects, IDM contributes to establishing preventive health as a forward-looking economic sector and further strengthens South Tyrol as an attractive place to live, work, and support healthy lifestyles.