One plan, one goal.
The international marketing plan is based on a global strategy which aims to augment presence in intermediate seasons.
IDM aim to guarantee a high rate of employment in accommodation establishments even in the weaker seasons. To achieve this, we are seeking to exploit the untapped potential of the main markets and to expand the internationalisation of our target guests. Through strategic B2B campaigns in both long-standing and emerging markets, we aim to achieve a more even distribution of employment throughout the year.