Within its 260 m2 of surface area, Südtirol Home Alto Adige is a venue where visitors can experience the expertise, qualities and values of South Tyrol. Every one of the facets under the umbrella brand is concentrated into this single small space: tradition and innovation, nature and culture, taste and quality, sustainability. Even the building itself is an expression of the quality and artistic artisanship in South Tyrol. Südtirol Home Alto Adige is the perfect place to entertain or cultivate relation; in the future, it will host events and presentations, in Italy and abroad, to bring even more tangibility to our region and establish an emotional bond with the brand.
The umbrella brand comes to life
South Tyrol Live Experience stages the umbrella brand in Italy and abroad as a region to experience in its entirety.
IDM have developed a unique, physical and tangible form of presentation which makes it possible to experience the brand in all its dimensions. The brand should “live” in all available channels, and not only through traditional means of communication. To this end, IDM draw on the potential provided by Südtirol Home Alto Adige, trade fair events and “shop in shop” (displays for foods shops). The goal is to make the brand values tangible, even in smaller spaces, while at the same time maintaining the explicit reference to South Tyrol and guaranteeing authenticity.
The brand to touch
The authentic South Tyrol experience
Südtirol Home Alto Adige
The itinerant business card
Fair 2.0
A strong concept for a strong presence
In order to take full advantage of participation in trade fair events, IDM has developed a new stand concept which presents South Tyrol as a byword for quality, accuracy and naturalness, with sustainability as the common thread tying them together. The products of our partner companies are the best example of this and, likewise, the positive image of South Tyrol as a territory brings added value to our partners. IDM has created a place of community, of meetings and exchange where the region of South Tyrol plays a connecting role between the various partners. The pulsating heart of the community is represented by the Piazza Alpine, surrounded by the characteristic mountains of South Tyrol.
