From the moment of inspiration, via the experiences they encounter on the way and through to the return journey, guests must be able to organise their holidays in South Tyrol with complete ease, and entirely through digital technology. The 2.0 Card is a pass to the “South Tyrol experience” and provides guests the opportunity to exploit the leisure offer of South Tyrol to the full.  

The new guest card will enable South Tyrol to reinforce its position as a sustainable, quality destination and enhance the visibility of regional peculiarities. The new system will also make it possible to direct visitors throughout the entire customer journey, thus leading to a reduction and a modal shift in traffic flow. The Guest Card 2.0 also personalises the guest experience by responding to the needs of the individual guest, and renders generated data accessible and usable.

During the transitory phase guests will receive a physical card which will, in the future, be replaced by an electronic card. The card is activated automatically on the day of arrival and is valid for the duration of the guest’s stay. By linking to the future Südtirol Marketplace/Marketplace Alto Adige, the user can purchase an array of services and load them on the new card.